Influencer Marketing is currently not only one of the biggest buzzwords, it's also one of the biggest opportunities in digital marketing. It can be a huge asset for almost any business, especially in your section, the food industry. Why? Because food is extremely popular on social media. Fashion, music, movies or yoga aren't everybody's passion, but we all eat food. And food is a very visual theme. Pictures and videos (visual content) generate 94% more engagement than text-based content.
75% of consumers now rely on social media to inform purchasing decisions.
92% of people trust recommendations from individuals - even if they don't know them.
67% of marketers promote content with the help of influencers.
If you do it right, it delivers 11x ROI.
Businesses make, on average, 6.50€ for every 1€ spent. At an average of 6.50€ in revenue for every single Euro spent on influencer marketing, the risk is, at least for now, well worth the reward.
It's all about trust and authenticity! You really want to build meaningful long-term relationships with your brand advocates. They are your brand voice.